The Idaho Identity is a feature-led magazine publication about Idaho. It focuses on the state’s places, wildlife, food, history, arts, people, and regional tone, with an emphasis on long-form writing, visual identity, and editorial coherence rather than generic travel copy.
It includes travel-useful information, but it is not only a travel site. The publication is editorial first. That means many pages are written as feature essays about what a place means, how it feels, and why it matters, not just where it is.
Yes. Many place, food, hotel, and regional pages include real places with addresses, phone numbers, and websites where appropriate. The goal is to be genuinely useful without losing the richer editorial tone of a magazine.
It is the editorial creed of the publication. It means the site is written for readers who value distinctness, tone, and specificity, and that Idaho itself is treated as a unique subject rather than as a generic western backdrop.
Because that is the intention. The Idaho Identity is designed as an authored publication with recurring desks, long-form features, a visual identity, and a consistent editorial voice. It is meant to be read, not just searched.
The site includes feature writing as well as regional and thematic desks such as Boise, Coeur d’Alene, Stanley, Sun Valley, Sawtooth, Snake River, hot springs, food, animals, people, arts, and history. Each section offers a different way of reading Idaho.
No. The site is selective by design. It is meant to feel curated and editorial rather than encyclopedic. A page may highlight a few strong places or ideas rather than attempt to list everything possible.
No. The publication covers polish, practicality, wildness, modesty, elegance, and rustic experience alike. One page may focus on cocktails and mountain luxury in Sun Valley, while another may focus on a winter soak, a canyon overlook, or a quiet wildlife presence in the backcountry.
The intended reader is curious, attentive, and interested in places with character. The publication assumes readers can appreciate atmosphere, detail, and strong prose rather than needing everything reduced to a list or slogan.
Yes. For advertising, licensing, editorial partnership, or broader project inquiries, please use the contact details below.
You can reach the publication at info@Japan.co.jp or by phone at +1-310-373-3169.
You can visit the founder page here: japan.co.jp/founder_Brad_Bartz.html.
